QR Codes
By definition according to Wikipedia, a QR code or “Quick Response” Code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. Users scan the code into a smartphone and they can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.
QR codes can be an effective way for advertisers to connect information quickly and easily with consumers at a personal and/or local level.
By asking a prospective customer to scan a code that you have placed in a print Ad, on a window storefront, or on a brochure – you are asking them to engage with your brand. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.
A&E prides our business with staying up to date with the latest and greatest technology. We like to see your business grow, as we grow. Effective marketing is one of the ways to keep your business on the upswing. We are always looking for new products and ways to help enhance our clients business. From web to print, your business has a presence. QR codes are the missing link between the two. There are several applications for the Quick Response codes:
* Sharing – There’s no limit to how, or even how much, you can share with QR codes.
* Community – Sharing is how you build community, and one of the favorite arenas for doing this is Facebook. Create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.
* Calls to Action – After building a community, the next logical step is to mobilize them to take action. What are you trying to accomplish? You can alternate special offers by simply linking your QR codes to new landing pages, and you can combine then with email opt-ins to build your list.
How does this relate to printing?
QR codes can be applied to any printed material. Use it on a post card as a promo code, or on a brochure to link to more indepth information. Swing by our office and check out the QR code poster in the window. Try your luck with trivia!